12
SEP
2012

Tutuli Farms NORCAL Featured Member of the Week

Tutuli Flower Farms is a grower and shipper of quality cut flowers, fillers, and greens located in Carlsbad, California. Since our beginning in 2005, we have been striving to provide exceptional customer service and the freshest cut flowers to the wholesale florists and mass markets of North America.

Seven years ago, Hugo Cruz, the managing partner, developed the strategy of augmenting Tutuli’s California growing season by adding diverse and outlying growing locations to the local collection of fields. With the alliance of family farms and associated growers, we were able to augment our California growing season to maximize seasonal availability and floral variety.

We believe in a simple floral-centered business philosophy based on two important concepts – quality and service. It’s true, these terms often get tossed around and lumped into every company’s description but we work towards these concepts every day. In today’s tough floral environment, we believe there is no room for marginal quality. That may mean we aren’t the least expensive on an item or we don’t have a large quantity of something but our choice in floral variety or cut stage is done with the quality of the final retail sale in mind. We invest in our final product so that our customers can turn the product quickly, simply because it’s beautiful and fresh.

With this in mind, we recently relocated to our new 10,000 sq ft facility. Over 80% of the building is dedicated to cooling and processing flowers. Every box is cooler-packed, palletized and transferred to our refrigerated trucks using sealed docks to maintain the integrity of our product. Our packing crew is dedicated to careful handling and is mindful of quality as they process the orders. They are empowered to voice concerns and expected to help maintain our standards. Likewise, our sales people are passionate about service and committed the individual needs of each customer.

We are a family business and together with our sales staff, we have more than 30 years experience in the industry. The matriarch of the family, Rebecca Cruz Gilliland likes to say “if you aren’t going forward, you are going backward” and it’s a philosophy we keep in mind. We try to stay innovative and fresh. We grow new varieties alongside the staples and are constantly searching for new products to add to our availability list. We welcome suggestions and hope our commitment to quality shows in every shipment. But as Mama says, the proof is in the pudding or chille rellano, in her case.

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